It's cost effective! Mobile outdoor advertising reaches more Consumers Per Thousand (CPM) than any other advertising.
A fully wrapped bus or vehicle transforms into an eye-catching, full color graphic that promotes an individual, product, or company at a CPM cost that's over 10 times less expensive than other comparable types of advertising channels.
Click on CPM.PDF to dowload results from PeoplePC's privately commissioned study. Chief Marketing Officer of the OAAA, Stephen Freitas, states:
"now there's conclusive proof of truck-side [advertising's] value as a powerful marketing tool that impacts awareness, attitudes, and opinions."
