Why it works>> Arbitron Study

The Arbitron Outdoor Study segments Outdoor media's most powerful, new consumers: heavy commuters; those who rack up high mileage in vehicles; and those who log above average time walking from place to place by foot.

Dowload the study for info of how outdoor advertising affects commuter buying habits.

Download 384k pdf of the Outdoor Study

Commuters are spending more time on the road than ever before. The Arbitron National In-Car Study takes a look at commuters' in-car media activity.

Download the study for info of what outdoor advertising means, how commuters respond to it and more.

Download 1.5MB pdf of the In Car study.